Work
Problems, and what happened next.
Three long stories, then the shorter ones. Enterprise healthcare, a SaaS company I co-founded, and a restaurant app used by millions.

One shared shell for 19 healthcare properties
Discovery and product strategy for one shared navigation shell across 19 enterprise healthcare properties.
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When the workflow becomes the product
A SaaS platform for content teams, from customer interviews to AI agents that take on the repetitive production work.
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Case studyFrom one star to a 4.5-star app
Redesigning the mobile ordering and web checkout flows to cut friction and lift order completion.
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Other problems I’ve worked on.
Not everything needs a full case study. These are shorter, and some of them are still my favorites. Open any one to see it full size.
Fifteen-plus years across a lot of industries means there’s plenty that never made it onto this page. If you want to see something specific, just ask — chances are I’ve done it.

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Those are usually the interesting ones.
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