Fifteen years of getting pulled upstream.
Graphic design, then UX, then product, then prototyping. Each move happened because the interesting question was one step earlier than where I was standing.
Principal UX Designer & Strategist
Optum
Lead UX strategy, discovery, prototyping, and enterprise healthcare experiences across B2B and AI initiatives. Most of the work starts before anyone agrees on what the problem is: understanding how dozens of products actually behave, separating what is genuinely shared from what only looks shared, and getting product, design, business, and engineering to a direction they can build from.
Co-Founder & Product Lead
NorthflowFounder
Co-founded a SaaS platform for podcast and content teams. Customer discovery, product strategy, feature definition, positioning, prototyping, roadmap calls, and the daily work of deciding what not to build. More recently, specialized AI agents that take repetitive production work off a team’s plate.
Senior UX Designer
Change Healthcare
Designed complex healthcare experiences, including B2B workflows and early AI Marketplace initiatives, while helping teams define requirements, map user flows, and prototype better solutions.
Senior UX Designer
Amwell
Virtual care product experiences, translating healthcare needs into accessible, usable digital workflows. Included a live multi language translation flow for teleconsultations.
UX Designer
Agilitee
Designed and prototyped customer facing digital products with product and engineering teams. This is where the Subway ordering work happened.
UI & UX Designer
Nobilis
Web and digital experiences connecting visual design, usability, and business goals.
Senior Graphic Web Designer
Razoyo
Web experiences for e-commerce and business clients, balancing brand, usability, and conversion.
Freelance Graphic Web Designer
Forestbit
Small business web design projects from client needs through final delivery.
Also: healthcare, SaaS, e-commerce, real estate, startups, mobile apps, and enterprise platforms. LinkedIn has the complete list, and the résumé is here.
What that adds up to.
Enterprise systems
Navigation, information architecture, accessibility, and design systems across products serving millions of people.
0 to 1 product
Customer discovery through launch, as a founder, with the P&L attached.
AI in the workflow
Research synthesis, prototyping, front-end exploration, documentation.
Front-end prototyping
Working code, not just frames. Starting points developers can build from.
Three languages
English, Portuguese, Spanish.
Five plus industries
Healthcare, SaaS, e-commerce, real estate, startups.
Have a complicated problem?
Those are usually the interesting ones.