I ask questions, find what people actually need, and turn complicated product problems into experiences teams can build and people can use.
15+ years across consumer, healthcare, enterprise, and 0 to 1 products.
Wife. Mom. Founder. White belt in jiu jitsu. Curious by default.
Available for product design, product leadership and selected fractional work.
01 Optum
Optum runs 19 customer-facing properties across two audiences, each with its own header, footer, sign-in, and information architecture.
I led the discovery and product strategy behind a shared navigation shell: a link-by-link audit of the current state, three costed directional models, and the governance that decides who can change what.
02 Northflow
I co-founded Northflow to rethink how content teams manage production.
The work grew from customer interviews and workflow mapping into a SaaS platform, product strategy, AI assisted operations, positioning, and specialized AI agents designed to take repetitive production work off a team’s plate.
Northflow projects board. Every card surfaces where a production is actually stuck, not just what it is called.
03 Subway
I worked on a major redesign of Subway’s mobile ordering experience during a broader product transformation, helping simplify important ordering flows and create a clearer customer experience.
Read the story
Subway mobile ordering. Rewards, deals, and payment had to coexist without burying the order itself.
Good product work startslong before the interface.
Not to replace product judgment. To get to something we can react to faster.
Turn interview notes, feedback, and messy qualitative data into themes worth investigating.
Move from product conversation to interactive concept while the context is still fresh.
Explore actual interaction behavior instead of stopping at a polished Figma frame.
Pressure-test requirements, edge cases, flows, and documentation before they become engineering problems.
The point isn’t to make more things faster.
It’s to learn faster.
Those are usually the interesting ones.