I like the part where the idea still isn’t quite clear yet.
I started in visual design, but I kept getting pulled upstream.
- Why are we building this?
- Who is it actually for?
- What happens when the happy path breaks?
- Can engineering build it?
- Should we build it at all?
Over time, those questions moved me from graphic and UX design into product strategy, research, enterprise systems, SaaS, AI workflows, and increasingly front-end prototyping.
Today, I’m most useful in the space between idea and execution.
I can sit with customers, untangle requirements, challenge the product direction, design the experience, prototype the interaction, and stay close enough to engineering to make sure the idea survives contact with reality.
I still think like a UX designer.I just like getting closer to the build.
The rest of it.
Texas
Home is Texas, which means the weather has opinions and so does everyone else.
Family and homeschool
I homeschool, which is its own exercise in curriculum design, negotiation, and figuring out what someone actually needs to learn next.
A small farm
There are animals. They do not care about my roadmap.
Founder
I co-founded Northflow, which is the fastest way I know to learn what a product decision actually costs.
White belt in jiu jitsu
Which means I get humbled on a regular schedule. It is the closest thing I have to a design practice outside of design.
Three languages
English, Portuguese, Spanish. Useful for research, and for arguing.
Always learning a new tool
Usually one I did not plan on learning. That is how AI got into my workflow in the first place.
Have a complicated problem?
Those are usually the interesting ones.