I like the part where the idea still isn’t quite clear yet.
I started in visual design, but I kept getting pulled upstream.
- Why are we building this?
- Who is it actually for?
- What happens when the happy path breaks?
- Can engineering build it?
- Should we build it at all?
Over time, those questions moved me from graphic and UX design into product strategy, research, enterprise systems, SaaS, AI workflows, and increasingly front-end prototyping.
Today, I’m most useful in the space between idea and execution.
I can sit with customers, untangle requirements, challenge the product direction, design the experience, prototype the interaction, and stay close enough to engineering to make sure the idea survives contact with reality.
I still think like a UX designer.I just like getting closer to the build.
Off the clock…
North Texas
A few acres, 8 cats, about 24 chickens, 2 dogs, and absolutely no shortage of opinions. It is a good life.
Family + homeschool
Wife, mom, and homeschooler. My husband is also my co-founder, and we genuinely love working together. Teaching my kids has made me better at explaining complicated things without making them feel complicated.
Always making something
A product. A website. A homeschool worksheet. Dinner from scratch. I am happiest when an idea turns into something real.
Founder
I have co-founded 3 companies: Veerlon back in 2012, Northflow in 2024, and most recently Verso, for kids who like to write. Nothing teaches you product faster than having your own time, money, and customers attached to the decisions.
Jiu jitsu
Still a white belt. Still getting humbled regularly. Turns out being comfortable not knowing what you are doing is a useful skill.
Professionally curious
I taught myself design. Then UX. Then product. Now AI and enough code to be dangerous. I tend to learn whatever gets me closer to making the thing work.
Have a complicated problem?
Those are usually the interesting ones.